Exclusive Annuities & IUL Leads

High-Intent Annuities & IUL Leads for Financial Advisors

Looking to grow your book with high-value, long-term clients? Exclusive Annuity and Indexed Universal Life (IUL) leads from Insurance Marketing Hub connect you directly with retirement-ready prospects who are actively searching for financial security, tax advantages, and lifetime income solutions. These leads aren’t scraped from databases or resold. They’re fresh, exclusive, and designed for conversion.

What Are Annuity and IUL Leads?

Annuity and IUL leads are contacts generated from consumers interested in long-term financial planning, wealth preservation, and retirement income. These buyers often come with large lump sums or significant investable assets, and they’re looking for trusted advisors to guide them.

agent holding a golden nest egg preparing to help client protect their retirement income

Annuity Leads

Annuity leads typically come from retirees or near-retirees who want to protect their savings and ensure a predictable income stream for life. They’re asking questions like:

  • “How can I make sure I don’t outlive my money?”
  • “What’s the safest way to grow my retirement savings?”
  • “Can I turn my 401(k) or IRA into guaranteed income?”

Annuity prospects are serious about securing their financial future and are often ready to move forward with the proper guidance.

IUL Leads

IUL leads represent financially savvy individuals interested in tax-free growth, market-linked performance, and permanent life insurance. These consumers are typically exploring:

  • Alternatives to traditional investment accounts.
  • Tax-advantaged strategies for wealth transfer.
  • Flexible coverage that adapts to life’s changes.

Many IUL prospects are in their 30s to 60s, making them ideal long-term clients who value both protection and potential.

Why Sell Annuities and IULs?

Adding annuities and IULs to your sales portfolio means tapping into high-commission, low-churn products that deliver real value to clients. With the right leads, you’ll spend less time chasing and more time closing.

High ROI Per Client

Unlike smaller insurance policies, annuity and IUL products often generate larger commissions per sale. These leads allow you to:

  • Work fewer leads while maximizing income.
  • Build long-term client relationships.
  • Position yourself as a holistic retirement advisor.

Every lead has the potential to be a game-changer for your revenue goals.

Market Demand Is Growing

With economic uncertainty and longer life expectancies, more people are seeking financial products that offer guarantees, flexibility, and tax efficiency. This includes:

  • High-net-worth individuals looking to protect legacy assets.
  • Retirees rolling over lump sums from pensions or 401(k)s.
  • Professionals and business owners interested in tax-smart protection.

This is not a niche — it’s a booming market with expanding opportunity.

Confident senior listening to hopeful information about estate planning and annuities in a seminar environment

How Insurance Agents Can Profit from The Great Wealth Transfer Using Estate Planning Seminars

The biggest financial opportunity of our generation is already happening—now is the time to leverage estate planning seminars to sell annuities and build lifetime clients.

Read The Article »

We don’t believe in one-size-fits-all lead gen. At Insurance Marketing Hub, we tailor campaigns to align with buyer intent, financial stage, and product interest, ensuring qualified, exclusive leads land directly in your inbox.

How Insurance Marketing Hub Generates Quality Leads

Real-Time, Exclusive Delivery

Our leads don’t come from static databases or recycled lists — they’re generated in real time based on current consumer behavior and intent. Here’s what sets our delivery process apart:

  • Every lead is delivered exclusively to you — never shared with other agents.
  • We source leads from real-time consumer activity, not outdated data sets.
  • Each lead is scored and filtered by location, age, financial profile, and product interest.

Because we can promise these qualities, our leads are more than just fresh. They’re already looking for a productive, one-on-one sales conversation.

Digital Campaigns

To connect with today’s retirement-focused and tax-conscious consumers, we run strategic digital campaigns across search engines and social media platforms. These campaigns are designed to reach prospects while they’re actively researching solutions.

Our digital approach helps you:

  • Capture high-intent searches, such as “best annuity for retirement” or “how to grow money tax-free.”
  • Pre-qualify leads using online forms and funnels that screen for income level, age, and interest.
  • Receive leads quickly, delivered directly to your CRM or email—perfect for remote and phone-based advisors.

For agents who prefer fast turnaround and a scalable workflow, digital campaigns offer a powerful and efficient lead stream.

Direct Mail and Estate Planning Seminars

While digital dominates many channels, offline marketing still delivers exceptional results, especially among older, high-net-worth audiences who value face-to-face interactions and physical communication.

Our proven offline strategies include:

  • Targeted direct mail campaigns with clear, compliant messaging and high response rates.
  • Estate planning seminars — offered in-person or virtually — to position you as a trusted financial expert.
  • RSVP-based leads from motivated prospects who have already expressed interest in learning more.

These approaches are ideal for agents who thrive on relationship-building and want to engage with prospects who are serious about protecting their assets.

selling annuites and iuls with digital leads from insurance marketing hub

Not all leads work the same way — and that’s a good thing. Whether you prefer fast-paced digital outreach or deeper relationship-building, choosing the right lead type can make all the difference in your close rate and workflow.

Choose the Right Lead Type

Compare Options

Each lead source we offer—digital, direct mail, and seminar—comes with its own strengths. 

  • Digital leads are best for speed and volume, giving you near-instant access to retirement-focused prospects actively searching online. They’re cost-effective and ideal for agents who are comfortable with virtual follow-up and fast response times.
  • Direct mail leads take a bit more time to generate, but they often result in higher trust and stronger appointments. The tangible nature of mail appeals especially to older, high-net-worth clients who prefer paper over pixels.
  • Seminar leads are highly qualified prospects who’ve opted in to attend an estate planning event or financial workshop. These leads may require more upfront effort, but they tend to convert at a higher rate because they’ve already invested time in learning about their options, and they see you as the expert.

Match to Your Sales Style

Choosing the right lead type also depends on how you sell. If you’re a strong closer over the phone or via Zoom, digital leads will feed your calendar fast and consistently. If you prefer in-person appointments, direct mail, or seminar-based leads give you a warmer entry point and more time to build trust.

Newer agents may benefit from digital leads for practice and volume, while seasoned advisors might see better ROI from seminar attendees or direct mail campaigns. The key is to align your lead source with your strengths, and we can help you build the mix that fits.

Why You’ll Love Our Estate Planning Seminars

66

Buying Units per Event

We deliver a highly engaged audience of approx. 66 affluent buying units registered per event.

$1.38MM

Average Net Worth

Attendees represent an average of $838,000 – $1.38MM per buying unit, putting qualified money in the room.

87%

Appointment Rate

Based on agent reports, 87% of event attendees schedule follow-up appointments, exhibiting high conversion potential.

Maximize Sales with Minimal Effort — and Unmatched Support

We do the heavy lifting — targeted data, multichannel campaigns, 24/7 RSVPs, automated confirmations, event reminders, and post-event nurturing through a multi-touch email campaign — so you can focus on building relationships, presenting to an engaged audience of qualified prospects, and closing sales.

Estate Planning Seminars: Features & Pricing

Our comprehensive, ready-to-execute seminar packages help you connect with more affluent individuals in your area, providing valuable opportunities to assist them in achieving their financial goals — while boosting your income through Annuities, IULs, and insurance.

Multichannel Campaigns

Blend the strength of targeted direct mail and broad reach digital with a smart mix of premium mailed invitations and social media advertising.

Event Reminders

Multi-touch event confirmations and reminders keep your registrants engaged and ensure they remember your event.

24/7 RSVPs

Registration is easy with branded landing pages and a 24/7 Hotline. Registrants receive automated confirmations upon sign-up.

Post Event Analysis

With our data-driven recommendations, and post-event surveys that gather participant feedback, you receive valuable optimization insights after each event.

Digital-Only

Premium

Direct Mail+

Multi-Week Social Media

Advertising Campaign

Branded Landing Page

Email/SMS Confirmations and Reminders

24/7 RSVP System

Shared RSVP Tracking

Cohosted Facebook Event

Sample Social Media Creative for Event Promotion

Registration Sign In Sheet

6,000 Premium Invitations &

Digital Ad Campaigns

All Features Included in Digital-Only Package, PLUS:

6,000 Premium Printed Invitations & Direct Mail Services

Post Event Email Campaign to Nurture Opportunities*

Post Event Surveys to Registrants

Shareable PDF for Event Promotion

Most Effective!

4,000 Premium Invitations &

Digital Ad Campaigns

All Features Included in Digital-Only Package, PLUS:

4,000 Premium Printed Invitations & Direct Mail Services

Post Event Surveys to Registrants

Shareable PDF for Event Promotion

*Dependent on proper tracking of attendees

At Insurance Marketing Hub, we don’t just sell leads. We help agents build sustainable, high-performing businesses. Our mission is rooted in quality, compliance, and results that last well beyond the first sale.

Why Work With Insurance Marketing Hub?

What sets us apart is our commitment to delivering real consumer intent. Every lead is generated from live, high-intent activity — not aged data or shared lists — so you’re always starting with a prospect who’s ready to engage. We also understand that no two agents operate the same way, which is why we offer a variety of lead types tailored to fit different sales strategies, whether you thrive on phone calls, in-person meetings, or seminar presentations.

If you’re ready to connect with serious prospects and grow your business with confidence, we’re ready to help. Schedule a free lead consult to get started with exclusive annuity and IUL leads. Your next high-value client is already looking for someone like you.

“The best way to predict
the future is to create it.”

Peter Drucker, Educator, Author & “Father of Modern Management”

FAQs About Annuity and IUL Leads

Yes. All leads provided by Insurance Marketing Hub are 100% exclusive. That means once a lead is generated and assigned to you, it will not be shared or resold to other agents—giving you the best chance to connect, convert, and build a long-term client relationship.

Direct mail leads are delivered daily, and digital leads are delivered as soon as they’re received. This immediacy allows you to reach out while interest is high and maximize your conversion rate.

Pricing varies depending on lead type (digital, direct mail, seminar), volume, and geographic targeting. We’ll work with you to customize a plan that fits your budget and goals. Our leads are priced for quality—focused on ROI, not just quantity.

Not necessarily. While product knowledge is helpful, many agents we work with are new to annuities or IULs. These products are in high demand, and we can help guide you toward the right lead type and resources to support your growth.

Yes. We don’t just provide leads—we’re here to help you succeed. Our team can help you select the right lead strategy for your process and provide ongoing support so you can improve conversions and make the most of every opportunity.

Schedule a Free Lead Consultation

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