Exclusive Medicare Leads
At Insurance Marketing Hub, we connect agents with exclusive Medicare leads who are actively exploring coverage options, not just window-shopping. Our lead generation strategies focus on delivering real intent, so you can spend more time closing qualified prospects and less time chasing unresponsive contacts.
Medicare leads are potential clients who have expressed interest in enrolling in Medicare-related plans, including Original Medicare, Medicare Advantage, or Medicare Supplement (Medigap) policies. These leads differ significantly from standard health insurance leads because they target a particular demographic: older adults at or nearing the age of 65, often facing pivotal coverage decisions tied to retirement.
Knowing how each lead type behaves helps agents develop more effective communication strategies and allocate resources where they’ll have the greatest impact.
Leads are typically categorized by their source and level of engagement:
Inbound Leads originate from individuals who have taken an action—such as filling out a form or attending a seminar—indicating a strong interest in Medicare coverage.
Outbound Leads are contacted through outreach tactics like cold calling, direct mail, or email campaigns, and require more nurturing.
Warm Leads have shown some engagement, such as visiting a website or requesting information, but haven’t yet committed.
Cold Leads have not interacted with your brand or services and tend to have lower immediate intent.
Why Medicare Leads Matter Now More Than Ever
The demand for Medicare plans is skyrocketing. As the U.S. population ages, more seniors are becoming eligible for Medicare than ever before. By 2030, all baby boomers will be over 65, creating an unprecedented surge in enrollment.
Recent Medicare changes in 2025 — including drug cost caps and increased flexibility in plan options — mean more consumers are shopping around. But with more opportunity comes more competition.
The best way to stand out is by ensuring you have high-quality leads of prospects who are ready to buy.
Types of Medicare Leads Available
Different Medicare products appeal to different segments of the population. Understanding each type helps agents communicate value more effectively.
Medicare Advantage Leads (Part C)
These leads are looking for all-in-one plans that bundle hospital, medical, and additional benefits like dental, vision, and wellness perks. They’re often comparing Medicare Advantage to Original Medicare or Medigap to find the best mix of coverage and cost.
Affordability and convenience are top priorities. The best time to reach them is during the Annual Enrollment Period (AEP), though Special Enrollment and Initial Enrollment periods offer year-round opportunities.
Medicare Supplement Leads (Medigap)
Medigap leads are already on Original Medicare and want to lower out-of-pocket costs without network restrictions. They value stability and predictable coverage.
This group is typically more cautious and cost-conscious. They’re less interested in extra perks and more focused on long-term savings, clear coverage, and provider flexibility. Agents should tailor their pitch to highlight those differences.
Turning 65
Most Americans become eligible for Medicare during their Initial Enrollment Period (IEP), which starts three months before their 65th birthday. This seven-month window includes the three months before their birthday, their birthday month, and the three months after — it’s their first opportunity to enroll in Medicare Part A and Part B.
Reaching out to this audience early — ideally up to six months before their 65th birthday — through Medicare seminars or one-on-one consultations can help simplify their decisions. Agents who establish trust early can build lasting client relationships, as these individuals will need continued support with Medicare choices year after year.
Additional Types of Medicare Leads
Educational ads, mailers, or seminars can help generate interest and collect leads from individuals nearing age 65 or already eligible. However, once a lead expresses interest in discussing specific Medicare Advantage or Part D plans, agents must follow CMS guidelines by obtaining a signed Scope of Appointment (SOA) form before discussing plan details.
People who are eligible for both Medicare and Medicaid may qualify for a type of Medicare Advantage plan known as a Dual Eligible Special Needs Plan (D-SNP).
These leads typically include low-income seniors or individuals with disabilities who receive financial assistance from Medicaid to help cover healthcare costs such as premiums, copays, and prescriptions. D-SNPs often offer extra benefits beyond Original Medicare, like dental, vision, hearing, transportation, and over-the-counter allowances — making them highly attractive to qualifying individuals.
For agents, DSNP leads can be a valuable opportunity because they represent an audience that benefits from specialized support and year-round enrollment options (not just during the Annual Enrollment Period).
In short, DSNP leads connect agents with a unique and often underserved group — people who need help navigating complex healthcare benefits and who value personalized, trustworthy guidance.
Acquiring vetted, high-quality Medicare leads can help agents overcome many of their hurdles by streamlining the sales process and improving targeting from the outset.
Even experienced Medicare agents face a range of challenges that can slow down sales or create compliance risks:
At Insurance Marketing Hub, we don’t believe in handing agents bloated contact lists full of dead ends. Instead, we focus on generating real Medicare leads — people who are actively considering their coverage options and want to hear from someone who can help.
Finding the right prospects starts with smart data. We use a combination of demographic insights, behavioral patterns, and geographic targeting to identify seniors who are in the market for Medicare coverage — whether they’re aging into the system, switching plans, or weighing their options during AEP.
This approach helps agents cut through the noise. Instead of chasing lukewarm leads, you’re reaching people who are already thinking seriously about their healthcare decisions. It’s part of our larger commitment to high-performance marketing that supports your bottom line.
We build every campaign with two goals in mind: earning trust and delivering value. Our outreach strategies are thoughtfully designed to align with Medicare marketing regulations, but just as important, they’re built to be respectful, informative, and easy for seniors to engage with.
We partner closely with agents throughout the process — offering guidance, sharing what’s working in the market, and helping shape materials that meet CMS standards. While agents remain responsible for approvals and compliance details, we’re here as a collaborative resource every step of the way.
Most of our leads come from education-first outreach rather than hard sells. In-person Medicare seminars, for example, give seniors the space to learn at their own pace, ask questions, and walk away feeling informed. That kind of environment builds trust, and when leads come in feeling confident and supported, conversations go a lot farther.
Not all seniors are online — and not all of them want to be. That’s why we take a multi-channel approach, combining direct mail, email, and live events to reach your audience in ways that feel natural to them.
We’ve seen time and again that a thoughtful mailer or a well-timed seminar invite can outperform digital ads when it comes to response rates. Our direct mail strategy continues to be one of the most reliable ways to connect with Medicare-eligible consumers.
Getting in front of Medicare-eligible consumers is only half the battle. What you do after making that first connection can make or break the sale. Successful agents don’t just reach out — they build trust, educate, and show up consistently.
Timing matters — especially in the Medicare space. Once a prospect fills out a form, attends a seminar, or requests information, the clock starts ticking. Seniors exploring Medicare options are often comparing multiple agents or companies at once. The sooner you follow up, the more likely you are to reach them while they’re still motivated to take the next step.
People don’t want to be sold to; they want to be supported. That’s especially true when it comes to Medicare, which often feels overwhelming or unfamiliar to first-time enrollees. That’s why your follow-ups should go beyond generic sales messages.
Branded brochures, step-by-step Medicare guides, or short explainer videos can provide real value and reinforce your credibility. These resources show prospects you’re here to help, not just close a sale. And when your content answers their questions before they even ask, you become the agent they’re most likely to trust.
In-person seminars and virtual consultations offer something that digital ads and mailers can’t: a genuine human connection. Seniors who attend educational events often leave with a clearer understanding of their options — and a more substantial interest in talking to an agent.
Whether you host a local Medicare 101 session or a one-on-one Zoom consult, the key is to lead with education. Build rapport, answer real questions, and create a setting where prospects feel heard. Once you establish that trust, they’re much more open to hearing about the plans you offer.
Become a Medicare Sales Leader Year-Round
Medicare Periods and Their Unique Sales Opportunities
Annual Enrollment Period (AEP)
October 15-December 7 — Medicare coverage changes are permitted. This is a crucial time to focus on growing your Medicare business with AEP direct mail because it’s when most beneficiaries are actively seeking guidance.
Open Enrollment Period (OEP)
January 1 to March 31 — Medicare Advantage coverage changes are permitted. OEP is a great time to reach Medicare Advantage enrollees who might need help finding a better fit for their needs, especially since they can make changes to their plan without having to wait for the next AEP.
Initial Enrollment Period (IEP)
IEP is a seven-month window when someone first becomes eligible to sign up for Medicare Part A and Part B. It starts three months before a person’s 65th birthday, includes their birthday month, and ends three months after.
Reaching this audience early — ideally up to six months before they turn 65 — through educational seminars or personal consultations helps them navigate their Medicare choices with confidence. Agents who offer clear guidance early on can build lasting relationships, as these clients often need continued help reviewing and adjusting their coverage each year.
Special Enrollment Periods (SEPs)
Triggered by Qualifying Events — A person can make changes to their Medicare Advantage and Medicare drug coverage when certain events happen, like moving to a new location, losing employer-sponsored insurance, or qualifying for Medicaid. These chances to make changes are called Special Enrollment Periods. The types of changes allowed, and the timing depend on the qualifying event.
SEPs provide a valuable opportunity to assist beneficiaries during time-sensitive life transitions. With personalized guidance, agents can help highly motivated individuals navigate their options and act quickly. SEPs offer an excellent opportunity to boost sales throughout the year because agents can potentially close sales faster than during standard enrollment periods.
Medicare Seminars: Features & Pricing
Connect with more Medicare-eligible individuals in your area with our comprehensive, ready-to-execute seminar packages.
Multichannel Campaigns
Blend the strength of targeted direct mail and broad reach digital with a smart mix of premium mailed invitations and social media advertising.
Event Reminders
Multi-touch event confirmations and reminders keep your registrants engaged and ensure they remember your event.
24/7 RSVPs
Registration is easy with branded landing pages and a 24/7 Hotline. Registrants receive automated confirmations upon sign-up.
Post Event Analysis
With our data-driven recommendations, and post-event surveys that gather participant feedback, you receive valuable optimization insights after each event.
High Performance Social Media
Advertising Campaign
Branded Landing Page
Email/SMS Confirmations and Reminders
24/7 RSVP System
Shared RSVP Tracking
Cohosted Facebook Event
Sample Social Media Creative for Event Promotion
6,000 Premium Invitations &
Digital Ad Campaigns
All Features Included in Digital-Only Package, PLUS:
6,000 Premium Printed Invitations & Direct Mail Services
Post Event Surveys to Registrants
Shareable PDF for Event Promotion
Most Effective!
3,000 Premium Invitations &
Digital Ad Campaigns
All Features Included in Digital-Only Package, PLUS:
3,000 Premium Printed Invitations & Direct Mail Services
Post Event Surveys to Registrants
Shareable PDF for Event Promotion
Plenty of companies promise leads. But at Insurance Marketing Hub, we focus on what actually helps agents grow: meaningful connections with seniors who are ready to talk, ready to learn, and ready to enroll.
We don’t just produce leads; we create opportunities. Every campaign we run is built with care, guided by strategy and data, and grounded in real-world results. We understand the Medicare landscape because we live in it every day, alongside the agents we serve.
If you’re looking for a Medicare lead partner that goes above and beyond, we’re here to help. Call us or schedule a free lead consult to learn more about how we can support your sales goals.
“Only surround yourself with people who are going to take you higher.”
Oprah Winfrey, Global Media Leader & Philanthropist
Medicare leads are contact records of individuals who have expressed interest in Medicare-related insurance plans, including Medicare Advantage (Part C) and Medicare Supplement (Medigap) coverage. These leads are typically generated through digital forms, direct mail, or educational content, and they help insurance agents connect with qualified prospects who are actively exploring their Medicare options.
A high-intent Medicare lead comes from someone who is actively researching or ready to decide on their Medicare plan. These individuals may have submitted a form, clicked on a targeted ad, attended a seminar or webinar, or searched for specific coverage information. Their behavior signals a substantial likelihood of conversion when engaged quickly and professionally.
We offer Medicare Advantage, Medicare Supplement (Medigap), Turning 65, Generic Medicare Communication, and Dual Eligible (D-SNP) leads. All leads are targeted based on plan interest, location, and other targeting criteria to match your sales strategy and licensing region.
Yes, you can request Medicare leads based on specific geographic targeting, including ZIP codes, counties, or states where you are licensed to practice. This ensures you receive only leads from regions where you can legally serve, improving your conversion potential and reducing wasted outreach.
We work closely with clients to ensure our lead generation practices align with TCPA regulations and CMS marketing standards. While we have experience navigating these requirements and regularly consult our legal team to stay current, clients are ultimately responsible for ensuring their materials and outreach are CMS-approved and fully compliant. We’re here to support and guide you through that process.
Medicare Advantage leads are typically individuals considering bundled Part C plans offered by private insurers, which include hospital, medical, and often drug coverage. Medigap leads, on the other hand, are seeking to supplement their Original Medicare with plans that help reduce out-of-pocket costs like deductibles and coinsurance.
At Insurance Marketing Hub, we offer flexible lead generation options tailored to your needs, including direct mail campaigns that educate broadly, focus specifically on Medigap or Medicare Advantage, or combine both. Our Medicare seminars are entirely informational and designed to help agents build trust while guiding prospects toward the right plan based on their individual needs. We also offer custom seminar campaigns for agents who want to focus on a specific category.
Success depends on timely follow-up, personalized communication, and trust-building strategies. Agents who contact leads quickly, offer educational resources, and prioritize compliance see the highest conversion rates. Hosting seminars and nurturing relationships through multi-channel engagement also helps close more sales.
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